Sustainable Consumer Behavior

We buy food that we later throw away and products that we later do not use. Some of us want to change our lifestyle. For example, we would like to produce less CO2 or no longer support child labor. Often, we fail implementing our laudable goals. In this project, we examine what helps people to put their values into respective consumption decisions.

  • Does reflection reduce wilful ignorance? (Fabian Bopp and Wendelin Schnedler). We consider individuals who close their eyes to the possibly harmful consequences of their actions. We then ask whether people are more likely to inform themselves and act pro-socially when they have been prompted to reflect on these choices.